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Flashback Friday — “Often a Bridesmaid but Never a Bride” | Baer Performance Marketing
Common usage of the phrase "Always a bridesmaid but never a bride" originated with an advertising campaign for Listerine brand mouthwash. Common usage of the phrase "Always a bridesmaid but never a bride" originated with an advertising campaign for Listerine mouthwash. 20 Dec Always a bridesmaid, never a bride, is an idiom which describes someone who never quite fulfills his or her potential, a person who makes it to the finals but never wins the contest. The origin of always a bridesmaid, never a bride, may be traced to a superstition that it is bad luck for a maiden to serve as a. 19 Jul Here is one of the greatest advertisements in the history of advertising, which can help us understand in defining a problem and find a creative solution to achieve uncommon success! It's the famous Listerine advertisement - Often a bridesmaid, but never a bride and the story behind it. Fred Leigh.
What do you think of when you hear the word Listerine? You probably think of fresh breath, a healthier mouth, and whiter teeth.
They even came up with a story about a young girl named Edna. How she wished that, instead of being their bridesmaid, she could be the bride!
However, any romance of hers invariably ended quickly.
There was a reason. Unbeknownst to her, she suffered from bad breath and no one would tell her, not ever her closest friends.
Hollywood seems to think so. Listerine repeated its own successful campaign in the s with a more contemporary look. According to lore, being a bridesmaid too often is unlucky for the marital prospects of that bridal helper. Why am I always a bridesmaid Never the blushing bride Ding!
Was it the answer for the women who tried the product? I guess we will never know, but it did give Listerine a breath of fresh air in the mouthwash world!
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always a bridesmaid, never a bride - Wiktionary
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