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Flashback Friday — “Often a Bridesmaid but Never a Bride” | Baer Performance Marketing

Common usage of the phrase "Always a bridesmaid but never a bride" originated with an advertising campaign for Listerine brand mouthwash. Common usage of the phrase "Always a bridesmaid but never a bride" originated with an advertising campaign for Listerine mouthwash. 20 Dec Always a bridesmaid, never a bride, is an idiom which describes someone who never quite fulfills his or her potential, a person who makes it to the finals but never wins the contest. The origin of always a bridesmaid, never a bride, may be traced to a superstition that it is bad luck for a maiden to serve as a. 19 Jul Here is one of the greatest advertisements in the history of advertising, which can help us understand in defining a problem and find a creative solution to achieve uncommon success! It's the famous Listerine advertisement - Often a bridesmaid, but never a bride and the story behind it. Fred Leigh.

What do you think of when you hear the word Listerine? You probably think of fresh breath, a healthier mouth, and whiter teeth.

Often A Bridesmaid But Never A Bride

They even came up with a story about a young girl named Edna. How she wished that, instead of being their bridesmaid, she could be the bride!

However, any romance of hers invariably ended quickly.

Often A Bridesmaid But Never A Bride

There was a reason. Unbeknownst to her, she suffered from bad breath and no one would tell her, not ever her closest friends.

Hollywood seems to think so. Listerine repeated its own successful campaign in the s with a more contemporary look. According to lore, being a bridesmaid too often is unlucky for the marital prospects of that bridal helper. Why am I always a bridesmaid Never the blushing bride Ding!

Was it the answer for the women who tried the product? I guess we will never know, but it did give Listerine a breath of fresh air in the mouthwash world!

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They created the fear of bad breath and its consequences in a social situation. Fill in your details below or click an icon to log in: Our favorites Favorite vs.

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always a bridesmaid, never a bride - Wiktionary

This entry was posted in Flashback Friday and tagged Always a bridesmaid never a brideKatherine HeiglKatherine Heigl 27 DressesListerine ad campaignListerine classic ad campaignOften a bridesmaid but never a bride. Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in: Email required Address never made public. You know we can talk the marketing talk.

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